How to Reframe Stress to Improve Sales Performance With Rebecca Heiss

Stress isn’t the enemy — it’s energy. In this episode, Mark McGraw talks with Dr. Rebecca Heiss, stress physiologist, keynote speaker, and author of Springboard, about how a simple mindset shift can transform performance in sales, leadership, and life.

Rebecca explains why believing “stress is bad” is linked to worse outcomes, why “calm down” fights your biology, and how to reframe stress into focus, service, and action. You’ll hear practical, science-backed tools you can use before your next presentation or sales call.

In this episode:

• The “stress mindset” and why the 43% mortality stat matters

• Why “calm down” is terrible advice — and what to do instead

• The “I’m excited” reframe to turn stress into usable energy

• The Fearless Framework: invite the tiger, choose adventure, set trajectory toward service

• How small wins beat procrastination via the Winner Cycle

• Why stress correlates with meaning and purpose (plus the bison-in-a-storm metaphor)

About Dr. Rebecca Heiss:

Biologist, stress physiologist, and author of Springboard, a short, action-first guide to using stress to your advantage. She donates 100% of her book’s proceeds to charity and offers the Fearless Masterclass, a 52-module program on stress, fear, and imposter syndrome. Learn more at rebeccaheiss.com.

🔗 Download exclusive sales resources at: buildingyoursalesengine.com/giveaway

Mentioned in This Episode:

https://www.Sandler.com

https://www.BuildingYourSalesEngine.com/34

https://linktr.ee/buildingyoursalesengine

https://www.linkedin.com/in/rebeccaheiss/

https://rebeccaheiss.com/books/springboard/